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How to find the best deals in your area
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Price increases 2024 – what to expect
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Explore our picks of the best broadband deals available

Deals checked by Gemma Ryles, our broadband expert

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Explore the best broadband deals

Finding the best broadband deals for your household can be a complicated affair, which is why our expert team has catalogued all the best deals on offer, as well as several common questions and queries to help you on your journey.

We considered a wide range of broadband providers, broadband types, contract lengths, speeds and prices to ensure you move ahead with a broadband deal that really works for you.

Our picks of the best broadband deals available

Finding the best broadband deal should not just come down to the price; you should also consider the broadband provider itself, how long you’re signing up for and what internet speeds you need for your usage. Our expert team has catalogued all of the best broadband deals from different companies at a range of price points, speeds and contract lengths. 

Find the best broadband packages for you

Depending on which broadband provider you’re looking at, you can choose between a variety of broadband packages. There are several types of broadband packages on the market, as some companies offer bundles featuring more than one service. 

Broadband-only deals

Broadband-only deals only come with an internet connection, negating any additional features. Broadband-only deals are ideal for those working on a budget, or someone looking for a no-frills package that only comes with the necessities.  

Broadband and phone deals

Broadband and phone deals come with a landline service as well as broadband. This package is mandatory for households that require copper landline wires for a broadband connection or those who have use for a landline.

Broadband and TV deals

Broadband and TV deals come in a variety of shapes and sizes, with the potential to include additional TV channels or subscriptions to services such as Netflix or NOW TV. If you’re after entertainment subscriptions, broadband and TV deals can actually work out cheaper in the long run and make it easier to handle multiple subscriptions since they all fall under one contract. 

What are the cheapest broadband deals available?

If low-cost broadband is your number one priority, then you may want to look towards slower broadband speeds. Standard broadband, also known as ADSL, is the cheapest type of broadband, offering speeds averaging around 11Mbps, although some deals offer speeds as high as 24Mbps. 

Standard broadband requires a telephone line for installation. It’s the most widespread in terms of accessibility, meaning you’re more likely to be eligible for ADSL than other type of broadband such as fibre or full-fibre.

Plusnet – Full Fibre 145
Monthly Cost
£27.99
Average speed
145 Mb
Contract term
24 months

Monthly prices are subject to increase each year on 31 March by Consumer Price Index rate of inflation + 3.9%.

How to compare broadband deals

Finding the best broadband deal for your household can be an overwhelming task. To make your journey easier, we’re going to take a deep dive into some of the most important factors to consider before committing to a new broadband deal. 

Our expert team performed a survey on over 2,000 broadband customers to find out how they feel about their broadband service, and what they most value in a broadband deal. We asked about pricing, speeds, reliability and customer service, among other things. If you want to find out more about how we conducted this survey, take a look at our methodology*. 

Below are just some things to consider when taking out a new broadband contract. 

1. What’s available in your area 

Knowing what broadband deals are available in your area is paramount, as it opens the door to various packages and types of broadband. You can use our postcode checker to quickly find out which broadband deals operate in your area. 

2. Look for the best value for money  

When looking for a new broadband deal, you must ensure that it fits your current budget. Opting for an ultrafast package or adding multiple services to your deal will inflate the price, but you can always look towards cheaper broadband deals if you don’t want to spend big. 

We asked over 2,000 people how they felt about their broadband services, including if they thought their current deal reflected a good value for money. As you can see from the table below, Three is rated highest in this category, closely followed by Vodafone and NOW Broadband.

Upfront costs aren’t the only thing to consider when checking the affordability of various broadband deals; factors such as transparency around prices and how often they can be increased as part of your contract will also have an impact on your monthly bill. 

Our survey revealed that one of the biggest issues people have with their current broadband provider is Price Hikes, at 30 per cent. This was closely followed by Slow Speeds (28 per cent) and High Prices (23 per cent). We found that Three was viewed as the best in terms of fair price increases, with 65 per cent of respondents voting Very Fair or Somewhat Fair. Consult the table below for an in-depth view of how respondents felt about the price increases in their broadband service. 

3. Find the right speeds for your usage

Knowing what speed you need is also critical, as you don’t want to invest in a deal that won’t provide adequate performance for your required usage. On the other hand, you want to avoid overpaying for a service that you won’t make enough use of. 

For more information about which broadband speed is best for your household, consult the table below.

SpeedHD streaming4K streamingOnline gamingWorking from homeFor how many users
Up to 10Mbps1
10-30Mbps1-2
30-100Mbps2-4
100-900Mbps4-10
1GBps +10+

Once you’ve established what broadband speed is best for your household, it’s important to check what speeds you are currently receiving if you have a broadband contract. Using a broadband speed test is the best way to verify this and can prove whether your provider is promising on its advertised speeds, and if you truly need an updated deal. 

If you do determine that your broadband speeds are lagging, you should consider investing in a broadband deal that offers a more consistent performance. According to our survey, 80 per cent of UK broadband customers are satisfied with the speed of their current broadband connection, and 33 per cent are very satisfied. 

Looking at individual broadband providers, 38 per cent of EE broadband customers surveyed were very satisfied with the speed of their broadband, compared to 29 per cent of customers for TalkTalk broadband. Check out the table below to see how each broadband provider stacks up in terms of how their broadband performs relative to the advertised speed.

4. Pick the right contract length for your needs

Choosing the best contract length for you will depend on how long you plan to stay at your current residence and how long you want to stay with one provider. 

Most contracts last up to 12, 18 or 24 months. Generally, long-term contracts are more cost-effective, but you’ll be liable for cancellation fees if you decide to terminate your contract before its end date. The exit fee will depend on the remaining length of your contract and if you opted for any additional services or features.

If you’re unsure how long you want to commit for and, some companies offer no-contract broadband deals. No-contract broadband deals are ideal for students and renters, but they usually are more expensive, either in terms of the monthly fee or the upfront costs. 

Ultimately, if you’re able to, investing in a long-term broadband contract will be cheaper than a shorter or no-contract deal. Consider how long you’ll be living at your current address and how much you’re willing to pay when comparing broadband deals and contract lengths.

5. Look for quality customer service 

In an ideal world, you won’t need to contact your broadband provider; in reality, you will likely need help or advice to resolve any issues that may arise during your contract. 

Effective customer service will make this process a lot easier and more streamlined, making it one of the most important factors to look for when considering a broadband deal. Our survey shows that almost 28 per cent of EE broadband customers rated their experience with customer service as excellent, compared to just 15 per cent of Virgin Media customers.

*Survey of broadband customers aged between 24-64 conducted on Censuswide, 11-14 March 2024. Survey sample: 2,003 respondents, totalling Sky (489), BT Broadband (412), Virgin Media (396), EE (134), Vodafone (124), Other (102), Plusnet (66), NOW Broadband (45), Three (31), Hyperoptic (14), Community Fibre (8), Unsure (7). Respondents who selected Hyperoptic, Community Fibre, Other or Unsure were discarded from our review. Respondents were asked to rate each category on a five-point scale, from Very Poor to Excellent, or from Never to Always, with the option of selecting Don’t Know for all questions. For the third question (“What issues, if any, have you experienced with your current broadband provider”) respondents could select from the following: Price Hikes, Slow Speeds, High Prices, Frequent Disconnections, Poor Customer Service, Billing Issues, Other and N/A. The questions used to calculate our score were: “How often, if at all, do you feel the actual speed of your broadband service matches the advertised speed,” “How would you rate your experience with customer service and support from your broadband provider,” ”What issues, if any, have you experienced with your current broadband provider? (Select all that apply),” “How easy or difficult is it/would it be to reach your provider using your preferred method,” “How do you rate the value for money of your broadband service,” “How would you rate the transparency of pricing and additional fees in your broadband service”.

Do I need fibre broadband?

Whether you need fibre broadband or not will depend on your internet usage – a busy household with multiple people engaging in intensive tasks like gaming, streaming, or video calls will be more likely to require fibre broadband than someone living alone or only lightly use the internet.

Fibre broadband – or, more accurately, fibre optic broadband – uses thin cables made of glass or plastic to send rays of light across large distances. This is much more efficient than traditional broadband cables, which transmit electrical signals through an insulated copper core. 

These days, major broadband providers do offer fibre optic as it’s fast and more reliable than ADSL, and signal quality over large distances is much better than traditional cable. The fastest broadband deals use so-called ‘full fibre’ connections, whereas slower ‘fibre’ plans will use a mix of fibre optic and copper-wire cables.

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Fibre optic broadband is not yet as available as traditional broadband across the UK; according to a recent report from Ofcom, 52 per cent of UK households have access to full fibre broadband, and availability is more common in urban areas. 

 

Use the postcode checker at the top of this page to find out whether your postcode is eligible for fibre broadband. Fibre broadband offers speeds ranging from 35Mbps to 60Mbps, while full fibre broadband can reach above 100Mbps. If you’re only finding deals with slower speeds, then it’s very likely your house is not suitable to receive fibre broadband.

What types of broadband connections are there?

There are several different types of broadband connections, each with its own advantages and disadvantages. While you may not be eligible for every one, your postcode likely supports at least one connection. 

Here is a selection of some of the most common types of broadband.

Broadband typeSpeeds availableAdvantages Disadvantages 
Ultrafast full fibre broadband (FTTP)Up to 1GbpsFastest full fibre broadband solution in the UKHighly dependent on infrastructure, poor coverage in rural areas
Superfast fibre broadband (FTTC)30-70MbpsPartial fibre optic cables enable high speedsRequires landline cables
Standard broadband (ADSL)10-24MbpsHigh coverage across the UKLower speeds than fibre optic solutions and requires a landline connection
Hybrid fibre broadband30Mbps-100MbpsOffers high speedsCan suffer lower speeds during peak times and is generally slower than FTTP
Mobile broadband32-133MbpsPortable Signal is not always consistent and speeds can be low, can incur rolling charges
Satellite broadband30-220Mbps Offers broadband access to remote areas Can be expensive and has slower speeds than fibre optic
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Switching broadband deals is a relatively simple task. Simply follow these three steps. 

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Check whether you’re out of contract

You can switch broadband providers at any time in your contract. However, if you’re still in contract, you’ll most likely face a pricey cancellation fee. You should first make sure you’re no longer within the minimum terms of your current contract with your broadband provider. You can find out this information by either contracting the provider’s customer service or by checking your original confirmation email. 

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Use our comparison tool

Use the postcode checker at the top of this page for instant access to all the best deals in your location.

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Choose a broadband deal 

Choose your broadband deal and pick a date for your service to go live. You might be required to arrange for an engineer to visit. Most providers will take care of the whole switch, as well as serve notice to your current provider and send you a brand new router via post. Your old provider will most likely send you instructions for returning your old router.

Gemma Ryles

Home Tech Writer

Gemma Ryles is a BJTC and PPA-accredited journalist with three years of experience writing across various publications. As a home tech expert at Independent Advisor, Gemma tests, researches and writes about broadband and home security. 

Previously, Gemma reviewed and curated lists about consumer technology at Trusted Reviews, where she honed her skills in creating buying guides and features to help customers make informed decisions. She has previously worked at Yorkshire Post, BBC Yorkshire, Glitterbeam Radio and Bonus Stage. 

Gemma has a BA in Journalism and in her free time can be found writing short stories, gaming and crocheting. 

rachel

Rachel Sadler

Home Tech Writer

Rachel is a seasoned writer who has been producing online and print content for seven years. 

As a home tech expert for Independent Advisor, Rachel researches and writes buying guides and reviews, helping consumers navigate the realms of broadband and home security gadgets. She also covers home tech for The Federation of Master Builders, where she reviews and tests home security devices. 

She started as a news and lifestyle journalist in Hong Kong reporting on island-wide news stories, food and drink and the city’s events. She’s written for editorial platforms Sassy Hong Kong, Localiiz and Bay Media. While in Hong Kong she attended PR events, interviewed local talent and project-managed photoshoots. 

Rachel holds a BA in English Language and Creative Writing and is committed to simplifying tech jargon and producing unbiased reviews.